Society has always seemed to demand a little more from human beings than it will get in practice.
Let’s go back 100 years to the ‘typical rural village’.
Everyone in the village helped each other out. One person would slaughter an animal and would share it with their neighbours. This donation was really an informal contract, since the group and the families that gave away the meat would also receive their share when the next animal was slaughtered in the village. A century ago, this was the most efficient way to have fresh meat and minimal spoilage.
This is a simple example of bartering and the informal business systems that existed back then.
What kept everyone in check; ensuring that no one was shortchanged? One thing that certainly helped…
Imagine a community of 50-100 people, everyone knows each other and you were known as the “person who didn’t share a portion of meat”. It would be difficult to barter in the future – making life more strenuous than it already was.
Shame plays a powerful role in our lives.
This is the reason why anonymity is not always a good thing. An example would be the article written about YouTube Posters identities being revealed.
What does this have to do with crowdsourcing?
I truly believe that crowdsourcing (or a form of it) will be the game changer for a global economy. As long as the ideas are organized and the process is well thought out. It is important to have transparent systems in place to ensure that the creation of a mob mentality does not grow. In short, bringing the village mentality back.
I will leave you with this video with Philip Zimbardo on his talk about the Psychology of Evil.